AI-Enhanced Product Design Leadership

Transforming 10+ years of strategic product expertise with cutting-edge AI workflows to deliver exceptional SaaS products and optimised user experiences

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Strategic Design Services

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AI-Enhanced Product Design

Leveraging prompt engineering, automation tools (Zapier), and AI workflows to architect complete product experiences - from business strategy and user journeys to technical implementation and workflow optimization.

SaaS Product Strategy

Strategic product enhancement using value propositions and JTBD frameworks. Smart integration over risky migration - building AI capabilities into proven platforms for cost-effective, future-ready solutions."

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Technical Integration & Implementation

Full-stack product design and development using robust platforms like Joomla as a proven foundation. Smart API integrations, workflow automation (Zapier), and AI capability enhancement - building on what works rather than costly platform migrations.

Two Decades of Design Evolution

From traditional web design to AI-enhanced product leadership, I've evolved with the industry while maintaining a relentless focus on business value and user outcomes.

Latest projects include an AI-powered SpareParts catalogue and diagnosis system [custom Joomla component with AI API integration], Payroll & HR software solutions, and other enterprise SaaS platforms. Rather than forcing costly platform migrations, I build on proven foundations like Joomla, integrating AI capabilities and third-party services through APIs and automation tools like Zapier. This approach keeps costs controlled, reduces risk, and maintains business continuity while adding cutting-edge functionality.

20+
Years Experience
5+
Years SaaS Focus
100+
Projects Delivered
AI
Enhanced Workflows

Professional Evolution

Evolution, not revolution – 19 years of continuous growth and adaptation

2006
Graphic & Web Design
Started the journey with visual design fundamentals and early web development
2010
Joomla Development
Specialized in CMS development and platform customization
2015
Web Applications & Brand Strategy
Expanded into complex applications and strategic brand development
2018
Marketing Strategy & Research
Integrated data-driven marketing and user research methodologies
2020
UX & Product Design
Transitioned to user-centered design and product strategy
2021
Team Leadership & Project Scoping
Evolved into leadership roles and strategic project planning
2022
SaaS Product Design & Build
Focused on scalable software solutions and product architecture
2023
Automation & Integration
Mastered workflow automation with Zapier, Magento, and Xero integrations
2024
AI Research & Workflow Optimization
Pioneered AI-driven process optimization and intelligent automation
2025
AI Integration with Joomla
Currently advancing AI-powered CMS solutions and intelligent web platforms
19 Years of Continuous Innovation

Ready to Transform Your Product?

Let's discuss how AI-enhanced design leadership can accelerate your business goals

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