AI-Enhanced Product Design & Delivery Leadership

Transforming 10+ years of strategic product expertise with cutting-edge AI workflows to deliver exceptional SaaS products and optimised user experiences

Start Your Project

Strategic Design & Implementation Services

AI-Enhanced Product Design

Leveraging prompt engineering, automation tools (Zapier), and AI workflows to architect complete product experiences - from business strategy and user journeys to technical implementation and workflow optimization.

SaaS Product Strategy

Strategic product enhancement using value propositions and JTBD frameworks. Smart integration over risky migration - building AI capabilities into proven platforms for cost-effective, future-ready solutions."

Technical Integration & Implementation

Full-stack product design and development using robust platforms like Joomla as a proven foundation. Smart API integrations, workflow automation (Zapier), and AI capability enhancement - building on what works rather than costly platform migrations.

Two Decades of Design & Engineering Evolution

From traditional web design to AI-enhanced product leadership, I've evolved with the industry while maintaining a relentless focus on business value and user outcomes.

Latest projects include an AI-powered SpareParts catalogue and diagnosis system [custom Joomla component with AI API integration], Payroll & HR software solutions, and other enterprise SaaS platforms. Rather than forcing costly platform migrations, I build on proven foundations like Joomla, integrating AI capabilities and third-party services through APIs and automation tools like Zapier. This approach keeps costs controlled, reduces risk, and maintains business continuity while adding cutting-edge functionality.

20+
Years Experience
5+
Years SaaS Focus
100+
Projects Delivered
AI
Enhanced Workflows

Professional Evolution

Evolution, not revolution – 20 years of continuous growth and adaptation

2004
Freelance Graphic & CAD Design
Post formal design education, I freelanced providing graphic and CAD design solutions.
2006
Web Design & Development
Started the journey with visual design fundamentals and early web development
2008
Custom CMS Development
Focused on building tailored content management solutions for diverse client needs.
2009
Advanced studies in Design & Media
Explored the intersection of design, media, and technology.
2010
Partnerships & Collaborations
Consolidated experience with an alumni network, bringing my technical skills to collaborative projects.
2010
Joomla CMS Implementation
Specialised in CMS development and platform customization, after trialing many.
2011
Magento E-Commerce Implementation
Included e-commerce solutions, enhancing user experience and driving sales.
2012
Implementation CMS/CRM/ERP + Web Hosting
Support clients' needs & new opportunities through tailored solutions. EV Design Solutions was born.
2013
Joined Design & Marketing Agency
Brought a new perspective in web development and digital strategy.
2014
Introduced Research & UX
Leveraging data-driven methodologies and integrated UX principles into projects.
2015
Web Applications & Brand Strategy
Expanded into complex applications, Joomla the backbone and strategic brand development
2016
Team Leadership & Project Scoping
Evolved into leadership roles and strategic project planning
2017
Product Design & Strategy - SaaS
Transitioned to delivering scalable user-centered solutions
2018
Aligned Marketing & Product Strategy
Integrated data-driven marketing and user research methodologies, stronger solutions for user engagement
2019
Optimising Workflows: Automation & Integration
Mastered workflow automation with Zapier, Magento, Xero and custom integrations
2020
Pre [AI] Research & Workflow Optimisation
Pre AI-driven process optimisation and intelligent automation
2022
Complex Product Design & Implementation
Led the design and implementation of intricate product solutions
2022
Product Vision & Design with AI
Integrated AI technologies into product design for enhanced user experiences
2023
PoC AI/ML built-in solutions
Developed proof-of-concept AI/ML solutions for enhanced product capabilities
2024
Revisit AI Integration & Workflow Optimisation
Focused on refining AI integration strategies and enhancing workflow efficiencies
2025
AI Integration with Joomla [stable frameworks]
Currently advancing AI-powered CMS & Web applications solutions into intelligent platforms
20 Years of Continuous Innovation

Ready to Transform Your Product?

Let's discuss how AI-enhanced strategic product leadership can accelerate your business goals

Get In Touch