AI-Enhanced Product Design Leadership

Transforming 10+ years of strategic product expertise with cutting-edge AI workflows to deliver exceptional SaaS products and optimised user experiences

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Strategic Design Services

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AI-Enhanced Product Design

Leveraging prompt engineering, automation tools (Zapier), and AI workflows to architect complete product experiences - from business strategy and user journeys to technical implementation and workflow optimization.

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SaaS Product Strategy

Strategic product enhancement using value propositions and JTBD frameworks. Smart integration over risky migration - building AI capabilities into proven platforms for cost-effective, future-ready solutions."

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Technical Integration & Implementation

Full-stack product design and development using robust platforms like Joomla as a proven foundation. Smart API integrations, workflow automation (Zapier), and AI capability enhancement - building on what works rather than costly platform migrations.

Two Decades of Design Evolution

From traditional web design to AI-enhanced product leadership, I've evolved with the industry while maintaining a relentless focus on business value and user outcomes.

Latest projects include an AI-powered SpareParts catalogue and diagnosis system [custom Joomla component with AI API integration], Payroll & HR software solutions, and other enterprise SaaS platforms. Rather than forcing costly platform migrations, I build on proven foundations like Joomla, integrating AI capabilities and third-party services through APIs and automation tools like Zapier. This approach keeps costs controlled, reduces risk, and maintains business continuity while adding cutting-edge functionality.

20+

Years Experience

Years SaaS Focus

100+

Projects Delivered

Enhanced Workflows

Professional Evolution

Evolution, not revolution – 19 years of continuous growth and adaptation

2006

Graphic & Web Design

Started the journey with visual design fundamentals and early web development

2010

Joomla Development

Specialized in CMS development and platform customization

2015

Web Applications & Brand Strategy

Expanded into complex applications and strategic brand development

2018

Marketing Strategy & Research

Integrated data-driven marketing and user research methodologies

2020

UX & Product Design

Transitioned to user-centered design and product strategy

2021

Team Leadership & Project Scoping

Evolved into leadership roles and strategic project planning

2022

SaaS Product Design & Build

Focused on scalable software solutions and product architecture

2023

Automation & Integration

Mastered workflow automation with Zapier, Magento, and Xero integrations

2024

AI Research & Workflow Optimization

Pioneered AI-driven process optimization and intelligent automation

2025

AI Integration with Joomla

Currently advancing AI-powered CMS solutions and intelligent web platforms

19 Years of Continuous Innovation