Transforming 10+ years of strategic product expertise with cutting-edge AI workflows to deliver exceptional SaaS products and optimised user experiences
Start Your ProjectLeveraging prompt engineering, automation tools (Zapier), and AI workflows to architect complete product experiences - from business strategy and user journeys to technical implementation and workflow optimization.
Strategic product enhancement using value propositions and JTBD frameworks. Smart integration over risky migration - building AI capabilities into proven platforms for cost-effective, future-ready solutions."
Full-stack product design and development using robust platforms like Joomla as a proven foundation. Smart API integrations, workflow automation (Zapier), and AI capability enhancement - building on what works rather than costly platform migrations.
From traditional web design to AI-enhanced product leadership, I've evolved with the industry while maintaining a relentless focus on business value and user outcomes.
Latest projects include an AI-powered SpareParts catalogue and diagnosis system [custom Joomla component with AI API integration], Payroll & HR software solutions, and other enterprise SaaS platforms. Rather than forcing costly platform migrations, I build on proven foundations like Joomla, integrating AI capabilities and third-party services through APIs and automation tools like Zapier. This approach keeps costs controlled, reduces risk, and maintains business continuity while adding cutting-edge functionality.
Evolution, not revolution – 19 years of continuous growth and adaptation
Let's discuss how AI-enhanced design leadership can accelerate your business goals
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